My. HairCare™ is the creation of, Rob Forgione & Denis Kovalyov, globally skilled hairdressers, specialising in colour, and hairdressing education.
Both their careers and experience span over twenty years. Having worked globally with premium hair care brands, such as multi- nationals and boutique hair care products, in markets reaching from Europe, USA, Australia, & Russia, Rob & Denis bring together their wealth of knowledge and passion through their My HairCare ™ product line.
Rob & Denis are regulars at Paris & NYC Fashion Weeks, and while they are luxury fanatics, they also know that something truly “good” does not cost the earth. The brand is named My.HairCare™ after the concept of women who talk to their stylists  about: “My Style”, “My Curls”, “My Cut”, “MyColour”!